01. Customer Centricity : We put our customers first, understanding and anticipating their needs and expectations and responding with best solutions.

02. Integrity : We are fair and professional, inspiring trust and work with transparency, legalism and ethics.

03. Team Spirit : We work together as a team for the benefit of our customers and Krungsri with open hearts and open minds to reach our goals.

04. Passion for Excellence : We are committed to instill in ourselves the expectation of excellence in delivering our work and services.

05. Making Innovative Changes : We start by changing ourselves and intend to improve every day by creating changes for the better that will positively benefit our customers along with Krungsri.

06. Global Awareness : We challenge ourselves as a valued member of a global financial group, supporting the growth of our customers both within and outside of Thailand.